• Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has invested in Passion Labs to help Japanese companies migrate to Web3.
• Both companies will collaborate in helping Japanese companies move to Web3 and create Web3 communities.
• Passion Labs‘ technology for KOC (Key Opinion Consumer) analysis will be used by Animoca Brands Japan to help companies move to Web3.
Animoca Brands Japan Invests in Passion Labs
Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has its eye set on Passion Labs this time. The venture capitalist wants to expand its foothold in Japan, helping companies migrate to Web3. Despite starting in 2022, Passion Labs empowers many old and upcoming luxury brands in Japan and Asia-Pacific with its analytical tools.
Investment Aimed at Moving Companies To Web3
Animoca Brands has invested in the company to use its technology and help Japanese companies migrate to Web3. The strategic subsidiary will use Passion Labs‘ technology for KOC (Key Opinion Consumer) analysis in Japan to help companies move to Web3.
Passion Lab’s Track Record Strengthening Luxury And Automotive Brands
Passion Labs has a proven track record of strengthening luxury and automotive brands in Japan and Asia Pacific by providing analytics to empower their respective communities. Animoca Brands and Passion Labs have previously worked with many of the region’s luxury brands, like Bentley Japan, moving to Web3.
Collaboration To Create Communities & Develop Strategies
Following the investment, Animoca Brands Japan and Passion Labs will continue working together to help Japanese companies develop their Web3 strategies and create communities. Kyoya Okazawa, the Co-founder of Animoca Brands Japan commented: “We are thrilled …The role of Key Opinion Consumers is important because Web3 seeks to empower the community”
Excitement From Both Sides About Strategic Alliance
Keegan Huang, the Co-founder and CEO of Passion Labs shared his excitement about the strategic alliance with Animoca Brands stating that it was an important step towards creating value for their clients through investments made towards innovative technologies such as those provided by his company.